The Greater Options You Can Go for in Internet Marketing

Social network marketing is a powerful tool for companies to reach potential customers. Customers interact with companies through social media, and your presence on Facebook, Linkedin, Twitter, Instagram or Pinterest is an advantage.

Social network presence contributes to the success of your business by increasing brand awareness, attracting potential customers, increasing traffic on the site, or improving communication and interaction with the target audience of the product or service you offer.

In setting up your marketing plan for your business, it is important to set goals and ways of communicating across social networks. Each platform has distinct features and can help your business in different ways. That's why choosing the platform you want to communicate with and how you communicate is very important. For example, business-to-business companies can benefit from significant benefits from Linkedin, Facebook, or Twitter, while e-commerce, travel agencies, catering firms, or any visual activity object benefit more from marketing on Instagram, Pinterest or Youtube. The Evolution360.com is such a platform that makes the whole process easier.

Advantages of marketing in social networks

Each social media platform has its advantages and requires different approaches tailored to the specifics of the company's business, to the users to which the company addresses and to the environment of each platform:

Marketing on Facebook

Facebook is the place where people relax, communicate with friends, or get recommendations from their favorite pages. So, you can start by creating a Fan Page with posts relevant to your business, written in a friendly tone, accompanied by images, videos, hashtags, or links to the site. Fan Page can be personalized by business needs by adding a company description, site link, contact data, location map, online store, eventsand contests.

Marketing on Linkedin

Linkedin is a social media platform for business. By registering on Linkedin, you can create a company profile that can be used similarly to the Facebook page by creating a product and service promotion area where you can interact with customers and be recommended by them. Customers' recommendations make your business look more credible and more secure for new customers.

Through LinkedIn Groups you can enter into a professional dialogue with people in similar industries and you can share content.

In addition, Linkedin is ideal for job posting and recruitment.

Marketing on Twitter

Twitter allows companies to promote their products or services through tweets limited to 140 characters that will appear in the information flow of those who follow the company. These messages can contain text, hashtags, images, videos, links to the product / service site, and other social media profiles.

Twitter can be used by companies to announce special offers, discounts, news, to answer questions or to assist customers. Some companies offer twitter support at any time and respond promptly to interested people.

Other platforms

You have a variety of other platforms that you can be present to promote your business: Yelp (online business profiles index that can be found by location-based users, coupled with customer score), YouTube (for content video, Pinterest , Google+ (similar to Facebook features, can be integrated with other Google products, such as Google Maps, Google Adwords, or Google custom searches), Instagram (for creating attractive panes with news or offers of products and services) (sharing pictures and short messages).