Social network
marketing is a powerful tool for companies to reach potential customers.
Customers interact with companies through social media, and your presence on Facebook,
Linkedin, Twitter, Instagram or Pinterest is an advantage.
Social network presence
contributes to the success of your business by increasing brand awareness,
attracting potential customers, increasing traffic on the site, or improving
communication and interaction with the target audience of the product or
service you offer.
In setting up your
marketing plan for your business, it is important to set goals and ways of
communicating across social networks. Each platform has distinct features and
can help your business in different ways. That's why choosing the platform you
want to communicate with and how you communicate is very important. For
example, business-to-business companies can benefit from significant benefits
from Linkedin, Facebook, or Twitter, while e-commerce, travel agencies,
catering firms, or any visual activity object benefit more from marketing on Instagram,
Pinterest or Youtube. The Evolution360.com is such a platform that makes the whole process
easier.
Advantages
of marketing in social networks
Each social media
platform has its advantages and requires different approaches tailored to the
specifics of the company's business, to the users to which the company
addresses and to the environment of each platform:
Marketing
on Facebook
Facebook is the place
where people relax, communicate with friends, or get recommendations from their
favorite pages. So, you can start by creating a Fan Page with posts relevant to
your business, written in a friendly tone, accompanied by images, videos,
hashtags, or links to the site. Fan Page can be personalized by business needs
by adding a company description, site link, contact data, location map, online
store, eventsand contests.
Marketing
on Linkedin
Linkedin is a social
media platform for business. By registering on Linkedin, you can create a
company profile that can be used similarly to the Facebook page by creating a
product and service promotion area where you can interact with customers and be
recommended by them. Customers' recommendations make your business look more
credible and more secure for new customers.
Through LinkedIn Groups
you can enter into a professional dialogue with people in similar industries
and you can share content.
In addition, Linkedin
is ideal for job posting and recruitment.
Marketing
on Twitter
Twitter allows
companies to promote their products or services through tweets limited to 140
characters that will appear in the information flow of those who follow the
company. These messages can contain text, hashtags, images, videos, links to
the product / service site, and other social media profiles.
Twitter can be used by
companies to announce special offers, discounts, news, to answer questions or
to assist customers. Some companies offer twitter support at any time and
respond promptly to interested people.
Other
platforms
You have a variety of
other platforms that you can be present to promote your business: Yelp (online
business profiles index that can be found by location-based users, coupled with
customer score), YouTube (for content video, Pinterest , Google+ (similar to
Facebook features, can be integrated with other Google products, such as Google
Maps, Google Adwords, or Google custom searches), Instagram (for creating
attractive panes with news or offers of products and services) (sharing
pictures and short messages).